EP63: Sacha Greif – how things get popular

Sacha Greif joined me again for a chat on how he marketed Discover Meteor, and why certain blog posts get popular.

Notable quotes

“I’ve always believed that people really respond to quality content.” – Sacha Greif

“You can tell when someone has written something with no research; getting quality data, screenshots, and diagrams really helps.” – Sacha Greif

“There’s a direct relationship between the amount of time I put into a blog post, and how popular it is” – Sacha Greif

“People respond to books: they don’t want to have to look through 20 blog posts.” – Sacha Greif

“I did something I shouldn’t have done – and I put all my eggs in one basket.” – Sacha Greif

“My first book is really short: it’s like 40 pages. I didn’t spend 6 months in a cave building it.” – Sacha Greif

Show notes

Note from Justin

This interview is a smaller segment of a full-interview with Sacha, available in Build Your Own Audience. It’s available here:  justinjackson.ca/audiencecourse. You can also sign up to my  mailing list.

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Cheers,
 Justin Jackson
 @mijustin

PS: By the way, I’m working on something new called Product People Club. Go to  productpeople.club, and sign up for the waiting list. Screenshots are up now!

Music:  Land of the Lost and  Can’t Stop the Rush by Striker, visit them at  striker-metal.com

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