Chris Enns, Tim Smith, and Adam Clark have a great podcast called the Intellectual Radio Program. I was recently listening to episode 8 on SSKTN.com. And right near the end, Chris has this beautifully honest moment, where he describes the frustration I think a lot of us feel when it comes to building our own products:
How long do you hold on to something you’ve built?
His co-host, Adam Clark pipes in, and brings up the topic we’re going to discuss today:
It all depends on your goals.
Goals. This is something I’ve been thinking about recently. On Product People we focus a lot on tactics, and the processes people used to launch products (whether it’s a web app, an ebook, or downloadable software). But as I’ve reviewed a lot of these episodes, there’s this trend that keeps coming up: successful product people set goals.
I have to admit, I’m a little burnt out on goals. The other day I found a list of goals I’d written in a college. I think there were about 25 items on the list. Some goals I’d met, other goals I hadn’t; but that’s not the point. I think for a lot of us, setting goals reminds us of that 10 year year plan a lot of us wrote in school – it was kind of a bucket list.
But the goals that successful entrepreneurs set are different. And we’re going to discuss those in this episode with advice from people like Patio11, DHH, Spencer Fry, Dan Norris, and John Saddington.
Marketing for developers
I’m writing a new book called Marketing for Developers. You can download a 21 page sample here.