Jakub Linowski is a Toronto (Canada) based interface designer. He surprised everybody this year (including himself) by releasing a viral hit called GoodUI.org. In this interview we go behind the scenes, and try to unpack that success. There’s lots of good insights in here for content marketing and conversion optimization.
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“What stirred the discussion was that people were pissed off about the fat, big footer (where the email signup was).”
“People were asking: what’s this ‘good ui’ guy doing with that big footer?”
“If you look at conversion optimization, the footer was a clear success. My conversion rate on that email sign-up is 20%. I have over 26,000 people on my list right now.”
“There’s a few factors that affected the success of sign-ups: the visibility of the call to action, plus a promise for future content, plus visuals that a depict a clear idea (they were sketched out on purpose), social proof, a small number of fields (just email), no commitment, the ability to unsubscribe at any time”
“It costs me $200/month to send emails to this list.”
“Your landing page should be opinionated. This will fuel the debate and discussion. On Goodui.org I had this element of ‘this vs that’; I think stat stirs interest.”